-drove a nation-wide brand awareness campaign
- media coverage
- Franchise recruitment articles
-System-wide sales jumped past $150 million with same store sales growing 8% and revenues jumping by 27% to $220 million in one year.
-The company doubled its number of units from 76 to 152 during Maccabee Group's campaigns
- Demonstrates correlating efforts to rebrand the company directly with sales increases
- Demonstrates correlating efforts to rebrand the company directly with sales increases
